It doesn’t matter what your industry is, or what products and services you offer – digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up.

It’s essential for future digital marketers to really look at who their target market may be because Facebook may be very unsuitable for some campaigns, especially as it continues to trend downwards with younger people.

Thanks to the pandemic, the retail landscape has dramatically transformed, with customers forging new shopping habits and upping their expectations for brands. Digital marketing has evolved just as much, with the development of virtual platforms to replace in-person experiences and campaign redesigns to acknowledge the new reality.

Digital marketing is made up of a lot of moving parts. You can increase visibility and organic traffic through SEO, and build a brand with your social media presence. Marketing automation can save you time and provide more personalized engagement.